Privacy | GEM Hospitality

Last Updated – 9/19/18

Privacy Policy


Glass Entertainment Management, LLC, a Tennessee limited liability company doing business as GEM Hospitality (referred to in this Privacy Notice as “we,” “us,” “our” or the “Company”), operates this website, including the web pages and services delivered through the domain (the “Site”).  We understand your concerns about privacy and are committed to protecting it through our compliance with this notice.

This Privacy Notice describes the types of information the Company may collect from users (“users” or “you”) or that users may voluntarily provide to the Company when they use the Site and in email, text and other electronic messages between the users and the Site, and our practices for collecting, using, maintaining, protecting and disclosing that information.  This Privacy Notice does not apply to: (i) information collected by the Company offline or through any other means, including any other website operated by the Company or any third party (including our affiliates and subsidiaries); or (ii) any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on the Site.


Please read this Privacy Notice carefully to understand our policies and practices regarding your information and how we will treat it.  If you do not agree with our policies and practices, you must not use or access the Site.  By using and submitting your information through the Site, you agree to this privacy NOTICE and the Company’s collection and sharing of your information, including your personally identifiable information, according to the terms of this privacy NOTICE, and to the Company’s Terms and Conditions, which can be found at and is incorporated herein by reference.  This Privacy Notice may change from time to time (see “Changes to This Privacy Notice”).  Your continued use of the site after we make changes is deemed to be acceptance of those changes, so please check thIS PRIVACY NOTICE periodically for updates.

Changes to This Privacy Notice

The Company may modify this Privacy Notice from time to time in our sole discretion.  We will provide notice by, at a minimum, updating this posting.  You are expected to carefully review this Privacy Notice from time to time so you are aware of any changes.  However, if we make material changes to this Privacy Notice, we will notify you either through the email address you have provided us or by means of a prominent notice on the Site before the change becomes effective.  You are responsible for ensuring we have an up-to-date active and deliverable email address for you.  Any changes to this Privacy Notice will be in effect as of the “Last Updated” date referenced in this Privacy Notice.  By using this Site, you agree to be bound by any such changes and to the Company’s collection and sharing of your personally identifiable information according to the terms of the then-current Privacy Notice.

Information We Collect

We collect information you share through the Site.  We may collect personally identifiable information, such as your name, postal address, email address, phone number, association number, or any other identifier by which you may be contacted online or offline (“PII”) only when you have voluntarily provided such PII to us (e.g., through registration, contact inquiries, etc.).  We may also collect information concerning you, including, but not limited to, the kind of product or service you are ordering or reserving from us, details of transactions you carry out through the Site (including payment card information or other payment information used in the transaction) and of the fulfillment of your orders or reservations, your search queries on the Site, and records and copies of your correspondence, if you contact us.

We use information that we collect about you or that you provide to us, including any PII:

  • To present the Site and its contents to you.
  • To provide you with information, products, or services that you request, order, or reserve from or through us.
  • To send you communications from us via Short Message Service or text (“Text Alerts”) to your mobile device and to the designated mobile phone number that you provide to us.
  • To fulfill any other purpose for which you provide it.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To notify you about changes to the Site or any products or services we offer or provide though it.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.

We may use Google Analytics or other similar technologies (the “Analytics Technologies”) to collect and process certain information about you and your use of the Site.  The information collected by the Analytics Technologies is statistical data and does not include PII, and we do not maintain it or associate it with PII we collect in other ways or receive from third parties.  You may learn more about how Google uses the information it collects by visiting the following site “How Google uses data when you use our partners’ sites or apps” (located at  Google’s ability to use and share information collected by Google Analytics about your visits to the Site is restricted by the Google Privacy Notice (located at

Our web server and/or the Analytics Technologies may collect and store the following general information about you: the originating name of the domain from which you access the Internet; the date and time you access the Site; the pages of the Site you visit; the Internet address of the website from which you linked directly to us; and the type of device, device ID and browser you use to access the Site.  This information is collected automatically.  It is used to help us improve the Site by tabulating the number of visitors to the Site in terms of new users, origin of referrers, popularity of pages, amount of use, types of errors, and to make the Site more useful to you.

Our web server and/or the Analytics Technologies may also collect Internet protocol addresses (the Internet address of a device) to track a user’s session while the user remains anonymous.  We analyze this data for certain trends in statistics, such as which parts of the Site users are visiting and how long they spend there.

We may also use “cookies” and “web beacons.”  Cookies are small files stored on your device or your computer’s hard drive that are used to store and track personal information.  Cookies are used to remind us of who you are in order to deliver you better service.  Web beacons are small electronic files (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited certain pages and for other related Site statistics (for example, recording the popularity of certain Site content and verifying system and server integrity).

Do Not Track Policy

We may also use these automatic data collection technologies to collect information about your online activities over time and across third-party websites or other online services (“Behavioral Tracking”).  “Do Not Track” is a proposed standard that is currently under development. As it is not yet finalized, we adhere to the standards set out in this Privacy Notice and we do not currently respond to “Do Not Track” signals on the Site or on third-party websites or online services where we may collect information.  The information we collect automatically is statistical data and does not include PII, and we do not maintain it or associate it with PII we collect in other ways or receive from third parties.

Some content or applications, including advertisements, on the Site are served by third-parties, including advertisers, ad networks and servers, content providers and application providers.  These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Site.  The information they collect may be associated with your PII or they may collect information, including PII, about your online activities over time and across different websites and other online services.  They may use this information to provide you with targeted content.

We do not control these third parties’ tracking technologies or how they may be used.  If you have any questions about targeted content, you should contact the responsible party directly.  For information about how you can opt-out of receiving targeted advertising from certain providers, see “Choices About How We Use and Disclose Your Information.”


We may use your PII to contact you with newsletters, marketing or promotional materials and other information that is pertinent to the use of the Site or the services we offer.  These communications may include Text Alerts.  By using the Site, you are consenting to this.

What Information is Shared and With Whom

We do not rent or sell your information, including your PII, to outside marketers.  The Company may share your information (as described above) with its affiliates, subsidiaries, or divisions and with their respective officers, directors, employees, accountants, attorneys, and agents, or with the Company’s business partners.  In certain circumstances, we may share data with trusted third-party vendors to help us develop the Site, provide you with products or services that you ordered or reserved from us, perform statistical analysis, send you email or postal mail, provide customer support, or enforce or apply our Terms and Conditions and other agreements, including for billing and collection purposes. In the course of performing their services for us, these third-party vendors may have access to your PII.  We require such vendors to maintain the confidentiality of your PII, and keep your PII secure.  We do not allow such vendors to use or share your PII for any purpose other than in performing services for us.

We may provide information to regulatory authorities and law enforcement officials in accordance with applicable law or when we otherwise believe in good faith that the law requires it.  There may be instances when we may access or disclose your information in order to protect or defend the legal rights or property of the Company and its affiliated companies or their employees and agents, to protect the safety and security of users, and to protect against fraud.

The Company may sell, transfer or otherwise share some or all of its assets in connection with a merger, reorganization or sale of assets, or in the event of bankruptcy, without your permission.  In such an event, PII may be one of the assets transferred.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the PII you provide to us.  We have created mechanisms to provide you with the following control over your information:

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent.  If you disable or refuse cookies, please note that some parts of the Site may then be inaccessible or not function properly.
  • Disclosure of Your Information for Third-Party Advertising. The Company does not share your PII with unaffiliated third parties for promotional purposes.
  • Google Analytics Opt-out Option. If you do not want your information collected with Google Analytics, you can install the Google Analytics opt-out browser add-on.  To opt-out of Google Analytics, visit the Google Analytics opt-out page (located at and install the add-on for your browser.  For more details, visit the “Google Analytics opt-out browser add-on” page (located at


We have implemented measures designed to secure your PII from accidental loss and from unauthorized access, use, alteration and disclosure.  All information you provide to us is physically secured.  Your PII is restricted within our organization to employees and trusted third-party vendors that need access to your PII in order to correspond with you and provide the products or services that you ordered or reserved from us.

Third Party Websites

This Privacy Notice is applicable only to the Site and does not apply to any third party websites or to other companies or persons that may access the Site, with or without our permission.  The Site may contain links to, and media and other content from, other sites.  In addition, such third-party media and content may also contain external links.  Because of the dynamic media capabilities of the Site, it may not be clear to you which links are embedded in the Site and which are embedded in third-party media and/or content.  The Company cannot and does not guarantee the privacy policies and practices of any third party.  The Company does not control, operate, or endorse any information, products, or services of any third-party websites that may be reached through links from the Site.

The use of any PII provided by you to, or automatically collected from, a third party will be governed by that party’s privacy policy/notice.  If you are unsure whether a website is controlled, affiliated, or managed by the Company, you should review the privacy policy/notice at each linked website to determine how that site treats your PII.

Protecting Children

This Site is not intended for children under 18 years of age.  The Company does not knowingly collect PII from children under 18.  If you are under 18, do not use or provide any information on this Site or provide any information about yourself to us, including your name, postal address, telephone number, email address or any screen name or user name you may use.  If we learn we have collected or received PII from a child under 18 without verification of parental consent, we will delete that information.  If you believe we might have any information from or about a child under 18, please contact us using the “Contact Information” details at the end of this Privacy Notice.

Access and Update Your Information

If you have any questions about PII that may be retained by the Company, you may contact us using the “Contact Information” details at the end of this Privacy Notice.  Upon your request, the Company will provide to you the PII under its control, if any, as well as information about the ways in which that information is being used and disclosed.  The Company will use commercially reasonable efforts to ensure that PII we may be using or disclosing is accurate and complete.  If you demonstrate that your information is inaccurate or incomplete, the information will be amended as appropriate.  We will use commercially reasonable efforts to respond to any request and update your PII, if necessary.  We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Your California Privacy Rights

California Civil Code Section § 1798.83 permits users of our Site that are California residents to request certain information regarding our disclosure of PII to third parties for their direct marketing purposes.  To make such a request, please contact us using the “Contact Information” details at the end of this Privacy Notice. Please note, however, that the Company does not disclose PII to third parties for their direct marketing purposes.

Governing Law

This Privacy Notice and any disputes related thereto shall be governed by and construed in accordance with the laws of the State of Tennessee, exclusive of its choice of law rules, whose courts shall have exclusive jurisdiction over all disputes arising in connection with this Privacy Notice and the place of performance of this Privacy Notice is agreed by you to be the State of Tennessee.

Contact Information

To ask questions or comment about this Privacy Notice and the Company’s privacy practices, contact us at:

GEM Hospitality
PO Box 30298
Knoxville, TN 37930


Main: 1-866-999-1436
Office: 1-865-392-1048
Fax: 1-865-392-1047



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